MARKETING PLAN

Thinking Suite's marketing plan guarantees that information about a product or service reaches consumers at the right moment & through the most convenient channels. As easy as it may look, the complexities of developing a well-structured marketing plan are immense, & it must be founded on solid domain knowledge  & functional experience.


Thinking Suite domain experts & marketing champions analyze the company, investigate industry trends, & create customized marketing plans to ensure that a brand connects with consumers professionally.

Our Marketing Plans usually include the following activities:

 Industry Analysis


Our experts research certain sectors for:

  • Trends
  • Market Growth
  • Rivals
  • Replacements 
  • Future Growth Prospects based on product or service range


The information gathered & analysed gives a foundation for understanding the market & consumers, as well as choices for us to develop a marketing strategy for brand. SWOT analysis, PEST analysis, & other models are used to assess the environmental impact that market forces may have on brand.

Marketing Programs


This is the stage at which a marketing strategy is put into action. We employ approaches to determine price & promotion actions based on product & service. Promotional activities involve the use of both online & offline channels like as SEO, PPC, & other web-enabled initiatives. Identifying media channels, banner alternatives, trade publications, & face-to-face interactions are examples of offline engagements.

We think that every programme should have a clearly defined ROI, & the interventions we recommend are based on industry best practises & time-tested approaches.

Customer Analysis


The following factors will be considered when determining market segment, demography, & Entrepreneurial needs:


• Age, gender, income,& other demographics.


• Geography - location, region, & so on.


• Customer behaviour - The typical benefits that a customer would like to obtain from a product or service.


• Psychographic – Personality traits & purchasing habits
Customer analysis provides a complete image of your end consumers & aids in the development of strategies that will keep them involved in the purchasing process.

Sales & Distribution


This is a crucial step in the marketing plan's life cycle. This phase will specify how you will approach consumers, what messages sales team will convey, how product or service will be delivered, the strength of sales force, & other strategic possibilities. To establish an end-to-end knowledge of this key activity, assess stakeholders engaged in the process & draw a link between company, people, technology, & external suppliers.

Marketing Objectives


This activity includes positioning product or service, developing brand recognition, & identifying approaches to become a top player in the business category. In the absence of clearly stated objectives, Entrepreneur business will be left with no structure or vision to work with.

This is crucial since the marketing objectives must be practical & achievable.

Marketing Objectives


Our Experts provide financial planning assistance, which includes demonstrating the exact cost of marketing campaign. A thorough marketing strategy is created by identifying returns on investment, sales growth, & revenue predictions using the balance sheet, cash flows, & income statement.

We do not give theoretical marketing strategies at Thinking Suite.

We specialise in developing implementable & quantifiable solutions that give actual value to our customers.

Not sure what you need? Let’s figure it out together.


Your first appointment is free